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Assisting and facilitating social transformations

Quale helps clients to understand ongoing changes and their impact, through applying a forward-looking approach.

We facilitate responses to complex issues and help clients put in place appropriate practices to meet new challenges.

Changement social


We contribute to the understanding of new or complex issues, and propose appropriate working methods and approaches for responding to them.


We facilitate dialogue and collaboration to ensure there is a shared vision of a desired future, and a shared plan for how to get there.


We provide training that gives our clients the analytical and other competencies they need to meet new and complex challenges.


With deep knowledge and analyses we contextualise global issues and assess the relevance of strategies and policies.

Understanding changes and enhancing cohesion

Education and culture are impacted by social change. They can also support and facilitate transformation.

Quale helps its customers – public and private organisations, international institutions, and governments – to understand the issues and challenges they are facing, and to develop the appropriate strategies to ensure social cohesion.

Quale provides assistance in fields as diverse as the inclusion of socio-cultural diversity in public policies, how the education on offer matches society’s demands, the engagement of religious actors in ensuring social cohesion, and the prevention of conflict and extremism.

By mobilising the talents of local and international experts around issues that are both complex and strategic, we help develop a shared and constructive vision of ongoing transformations.

Our approach

Mobilising inputs from local and international experts in both research and action

Engaging diverse actors in the exploration of complex issues

Facilitating iterative processes of consultation and strategic development

Applying a dynamic and forward-looking approach that anticipates issues and challenges

Looking at complex and sensitive subjects from a fresh perspective, without prejudices or biases

The main themes we address in our work

Social cohesion

Preserving, strengthening and restoring cohesion within societies or groups that are marked by diversity and divergence.


Understanding and taking into account societies’ educational demands, as well as adapting education systems to meet the challenges of tomorrow.

Culture and behaviour

Contextualising global issues and preserving unity in contexts of diversity and differentiation.


Providing an understanding of socio-religious dynamics in order to inform public policies and to support the engagement of religious actors.

Some of our projects

Projet 1

Education: Supporting the development of a national strategy in Côte d'Ivoire

In Côte d'Ivoire, 400,000 children are enrolled in Islamic schools, most of which are not recognised by the state. The Ministry of Education, supported by UNICEF, has embarked on the development of a national strategy for the integration of children from these schools into the state education system. Quale supported this process for a year, bringing to the project our thematic expertise in this area, as well as our tried and tested working methods. We engaged the stakeholders in participatory consultations and analyses. The result was a common vision and a robust strategy that obtained broad buy-in.

Projet 1

Cultural transformation: Ensuring an ethical culture and behaviour in the banking sector in the United Kingdom

After the 2008 crisis, the City of London’s regulatory authority demanded that financial institutions transform their culture, in order to prevent unprofessional conduct in the banking sector. Quale facilitated internal thinking within its client (B&C - a bank). Together with the client we carried out a cultural diagnosis to collectively define the issues that needed addressing. We then facilitated the development of a code of conduct, based on a shared vision and defined principles. Finally, we supported the bank management in establishing how the principles should be applied in the employees’ daily work. The approach allowed full ownership of the entire process and outcomes.

Projet 1

Education: Facilitating a national consultation on education in Guinea

The imperfect integration of Franco-Arab schools in the Guinean education system, and the existence of Koranic schools on the fringes of that system, constitute problems that threaten national cohesion in the country. Moreover, dialogue between the stakeholders on this issue has previously been difficult – or non-existent. Over the period of a year Quale developed a framework for a national consultation on the subject and implemented that framework. The consultation led to clear recommendations for the public authorities and a roadmap for policymakers.

Projet 1

Education: Teacher training in the area of preventing exclusionary language and behaviours in Guinea

An increase in exclusionary language and behaviours among school students in the areas of politics, religion and ethnicity has made it necessary to strengthen the capacity of teachers to respond to this phenomenon. Quale designed training modules for primary and secondary school teachers and then trained trainers from the Ministry of Education on this subject. 2,500 teachers in the Conakry conurbation were trained on the identification of exclusionary language and behaviours in the classroom, and in the development of alternative language (with the involvement of the students themselves).

Projet 1

Social cohesion: Engaging Muslim leaders to national cohesion in Niger

In Niger, socio-religious dynamics, intra-religious tensions and the threat of violent extremism constitute real challenges to national cohesion. In the Maradi region, known for the great diversity of Islamic currents present and for its proximity to Nigeria (and thus the threat of Boko Haram), Quale consulted Islamic leaders of all tendencies and engaged them collectively in a reflection on their own contribution to strengthening national cohesion, and in the development of a "theory of change" to prevent exclusion and violent extremism.

Projet 1

Gender-based violence: The development of e-learning modules in Jordan

Quale developed a set of online learning modules on gender-based violence eight modules in English and Arabic) to meet the specific needs of UNRWA, the United Nations agency responsible for assisting Palestinian refugees. The aim was to reduce the risk and impact of gender-based violence, and to facilitate the prevention of and response to such violence. The experts mobilised by Quale worked in close collaboration with UNRWA staff in developing the modules.

Projet 1

Prevention of violent extremism: Information and awareness-raising for civil service officials in France

On behalf of the National Centre for Territorial Public Service (CNFPT) Quale held around 50 information and awareness-raising sessions for civil servants on the theme of radicalisation. We brought together a variety of speakers, including experts in radicalisation and violent extremism, psychologists, members of the security and justice services, and social actors. They provided their expertise, experiences and vision regarding the phenomenon of violent extremism (with a focus on "Jihadist" extremism), and ideas for preventive responses.

Projet 1

Organisational efficiency: A strategic review and optimisation of business processes in Senegal

Construction Metalliques Africaines (CMA), based in Dakar, is a leader in metal construction in West Africa. CMA sought to reposition itself in a market where demand and competition evolve very quickly. After providing managers with an analysis of the challenges and prospects, we engaged all of the company's teams to develop a common vision and to chart the organisational projects to be undertaken. We supported CMA in developing a new strategy, a new organisational form and an action plan to achieve the planned repositioning.

Quale was founded in 2012, by Gilles Marion and Philippe Humeau, bringing together their 20 years of experience in small and medium-sized enterprises, international organisations and NGOs, across Europe, Asia and Africa.

Quale meets the needs of its customers in Europe from its office in Paris.

Quale operates in West Africa out of its Dakar office.